Principle
We report reality, not the peak
Marketing figures are often picked from the best quarter. We report how things actually develop over time — not the single best point.
MEASURES Business-relevantDATA HonestREPORTING Including what doesn't land
06Impact
We measure business — not vanity.
We believe in measuring what actually affects the business, reporting honestly, and being just as clear when something doesn't work. Here's what we track and how we think about data — without spectacular one-off figures.
↳ scroll to see how it works↓
01What we track
Measures that matter. No vanity figures.
Qualified meetings
with the right companies
Pipeline value
linked to source
Conversion
through the decision journey
Win rate
and time to decision
Search visibility
Google + AI search
Page performance
load time and stability
Retention
business kept and grown
Acquisition cost
relative to value
02How we measure
Three principles for honest data.
Principle
We measure business, not sessions
Sessions and bounce rate say little about the business. We measure qualified meetings, pipeline value and closed business that can be tied back to the work.
Principle
We show where it doesn't work
Not every initiative lands. We report just as clearly when a hypothesis doesn't hold — that's how we know what to stop doing and what to double down on.
∇Next step
Book an introduction about structure and direction.
30 minutes. We map how you work today, where it's straining, and what would make the biggest difference next.
30 minutes
A direct conversation about your business.
Reply within 24h
Stockholm, focused on the Nordics.
Concrete
We talk structure, direction and execution.